Weekly Message Brief
Lock the story before you spin up production.
Kickoff Prompts
- Anchor message: _________________________________
- Proof point #1: _________________________________
- Proof point #2: _________________________________
- Primary CTA + link: __________________________
Channel Owner Map
| Channel | Owner | Status | Publish Date | Notes |
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Content Production Checklist
Track each draft from idea to scheduled.
Sprint Board Log
| ID | Channel | Idea | Draft | Review | Scheduled |
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Retro Notes
Close the week with honest feedback.