Stakeholder Brainstorming Roster

Capture everyone connected to the issue before placing them on the power map.

Instructions

  1. Work with your team to list people, agencies, donors, opponents, and community members.
  2. Score how impacted they are by the issue (1 = low, 5 = high) and how much influence they have.
  3. Use the insights column to capture relationships, notes, or quick follow-up ideas.
Name / Organization Impacted (1–5) Influence (1–5) Insights / Follow-ups
 
 
 
 
 
 
 
 
 

Immediate Actions

Target Analysis Profile

Build a “baseball card” for your primary decision-maker.

Primary Target
Title / Institution
Next Check-in Date
Desired Outcome

1. Motivations

What do they care about? What do they publicly promise? What risks do they avoid?

2. Influencers

List the donors, advisors, friends, or communities that sway them.

3. Pressure Points & Public Commitments

Upcoming elections, budget hearings, board votes, press moments.

4. Relational Assignments

Team Owner Role / Plan
 
 
 

Strategy Selection Grid

Plot targets by Influence (vertical) and Support (horizontal). Assign tactics per quadrant.

High Influence · Oppose

Opponents

Tactics: isolate, pressure, expose contradictions.

High Influence · Support

Champions

Tactics: activate, invite to lead, give the microphone.

Low Influence · Oppose

Detractors

Tactics: monitor, neutralize misinformation, keep informed.

Low Influence · Support

Allies

Tactics: educate, skill up, gather stories and testimonials.

Action List & Owners

# Action Owner Due Date
1
2
3
4
5
6